Pinterest. The platform that I have taken the longest time to get to grips with. I’m not sure what’s more depressing, the fact that I’m the last one on the bandwagon…or the fact that my mother got to grips with it before I did! For far too long I was confused by how to use it, how to search on it, why on earth I’d use it and so and so forth and whatever! It made NO sense!
Until…..I realised that ultimately Pinterest isn’t a social media platform, but is instead a visual search engine. Bing! Lightbulb moment! From that point on, Pinterest became one of my favourite places to while away a good chunk of my afternoon (if you haven’t seen it yet, this is one of the reasons I came up with my tips on how to be more productive when working from home!!).
Since the many, MANY changes that are going on with other social media platforms (Facebook, I’m looking at you!), I realised that Pinterest really is THE place to be at the moment. So I have been making a concerted effort to use it and to improve my Pinterest strategy for this year. Unsurprisingly, there are always changes being made to the algorithms of all our usual platforms, but at least Pinterest are being super clear with what they are doing and why! So, I thought this was a great moment to share the tips and tricks that I have recently been hearing about how to improve your Pinterest strategy for 2018.
How To Improve Your Pinterest Strategy
The first 5 pins you pin each day are prioritised.
Pinterest suggest pinning your own content first each day and then adding in other content when you run out of your own pins. A ‘day’ begins at midnight UTC which is 1am BST, but don’t feel you have to get up then to pin! It matters not when you pin, but Pinterest will show your first 5 pins as a priority and then the rest of the pins later in the day!
There is no penalisation for how many pins you pin in a day.
Saying this however it is important to note that Pinterest prefer consistent pinning to bulk pinning. This seems to be because of the first 5 pin rule and because it can look a little like spamming otherwise. They suggest that you’d be better pinning 5 or 10 pins a day for a week rather than 70 all at once!
Followers now do matter!
For a while it was thought that followers on Pinterest didn’t matter. However, now Pinterest show the first 5 pins to your followers FIRST and then make a decision how much more to show it based on their reactions! But they have also said that (as in anything) a small engaged audience is much better than a huge non engaged one!
Don’t delete any pins.
This is somewhere I went wrong when I pivoted on the blog and deleted several boards! Whoops!! The theory behind not deleting is that underperforming ones might become relevant in the future. BUT, if you have a pin linking to a dead url then it will penalise you (they are checking that the landing pages pins go to are related!), so go and change the url of the pin or a redirect.
Keywords, descriptions and hashtags.
The suggestion is that you use up to 20 hashtags per pin but make them thematic rather than specific. So if your pin is about gluten free brownies, you could use the specific hashtags of #glutenfree #brownierecipe etc, but also think thematic instead. So you could try #chocolatedesserts #picnicideas #kidfriendlypuddings and so on. Oh but don’t feel the need to go back and add in hashtags to old posts, there’s no point as Pinterest are going to be prioritising new pins over old ones so it’s really not worth it!
With regards to keywords, the theory above works the same. In your description make sure to get in your keywords relating specifically to your pin, but also include some more thematic keywords as well – ones that your audience are likely to be searching for. Pinterest suggest that the longer the description the better, so don’t worry about being too concise, use your description to really explain what your pin is all about!
Pinning to multiple boards
If pinning to multiple boards, pin to the most relevant one first as that pin will carry with it the data from the 1st board it’s pinned to (therefore, board descriptions are important too). So ensure that your board description have great keywords in them as well as in your pin!
Board covers! Something I’ve never been sure whether they are necessary or just something else to add to the to-do list! Pinterest have helpfully answered this for me! They have said that while they are pretty they aren’t not necessary so don’t spend time on them – you’d be better off spending time writing board and pin descriptions! Thank you Pinterest – one thing to strike off that to-do list!
So that’s the Pinterest update so far for 2018. None of the suggestions seem too far fetched, and it does seem as though Pinterest is keen to continue working with ‘content creators’, unlike Facebook!! Which is great news for everyone who is relying on Pinterest for their businesses! Have you got any other great tips, or tricks on how to improve your Pinterest strategy for this year. I’d love to hear your suggestions – I really could use all the help I can get!